#1 When you're not wearing them, always store your jewelry in its individual pouch to protect it from shocks and friction.

#2 Avoid contact with water or alcohol (hello hydroalcoholic gel). Remove as much jewelry as possible before washing or showering.

#3 Clean your jewelry from time to time: use either a slightly damp sponge and dry immediately with a clean cloth, or a cleaning cloth (available here). You can also bring them to the studio for deep ultrasonic cleaning.